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You've just posted a new piece of content on your social
media platform of choice. Congratulations! You've taken a step towards building
your online presence and engaging with your audience. But what should you do
next? How can you make sure that your post gets the attention it deserves and
reaches its full potential? Here are some tips on what to do after posting on
social media.
1. Monitor
the engagement. One of the most important things to do after
posting on social media is to keep an eye on how your post is performing. How
many likes, comments, shares, and views is it getting? Are people responding
positively or negatively? Are there any questions or feedback that you need to
address? Monitoring the engagement will help you understand what works and what
doesn't for your audience, and also show them that you care about their
opinions and interactions.
2.
Respond to comments. Another way to show your audience that you
value their engagement is to respond to their comments. Whether it's a simple
thank you, a witty reply, or a helpful answer, responding to comments will make
your followers feel appreciated and heard. It will also encourage more
conversations and interactions, which can boost your post's visibility and
reach. Try to respond to comments as soon as possible, or at least within 24
hours of posting.
3. Share
your post on other platforms. If you have accounts on multiple
social media platforms, you can leverage them to cross-promote your post and
drive more traffic to it. For example, if you posted a video on YouTube, you
can share a snippet of it on Instagram or Twitter, and direct your followers to
watch the full video on YouTube. Or if you posted a blog post on your website,
you can share a summary or a quote from it on Facebook or LinkedIn, and link
back to your website. Sharing your post on other platforms will help you reach
a wider audience and increase your exposure.
4.
Repurpose your post for different formats. Another way to extend
the life of your post and reach more people is to repurpose it for different
formats. For example, if you posted a podcast episode, you can turn it into a
blog post, an infographic, or a video. Or if you posted an infographic, you can
turn it into a podcast episode, a blog post, or a slide deck. Repurposing your
post for different formats will help you cater to different preferences and
learning styles of your audience, and also create more content with less
effort.
5. Analyze
the results. Finally, after posting on social media, you should
analyze the results of your post and see how it performed against your goals
and expectations. How many impressions, clicks, conversions, and leads did it
generate? How did it compare to your previous posts or your competitors' posts?
What did you learn from the feedback and the data? Analyzing the results will
help you measure the effectiveness of your post and identify areas for
improvement for future posts.